In many situations, a call robot is an extremely effective and functional tool that can open brand new opportunities for nearly any type of business. That said, you should not use a robot for absolutely everything.
We have already previously written about the moral and ethical aspects of using call robots. In our terms and conditions, we have also ruled out the applications for which our service should not be used, such as direct marketing, political advertising or conveying messages that constitute a defamation of character or an infringement on privacy.
Let us now concentrate specifically on the practical point of view and the applications where the benefits of a call robot are particularly evident.
When should I use call robot?
At its best, a call robot application benefits the company and its end customers equally.
The goal is to use the call robot to streamline the company’s operations, whilst simultaneously providing the customer with faster and smoother service. It is also worth keeping in mind that keeping customers well-informed about the use of the call robot improves the results and helps to avoid unnecessary confusion among the customers.
Robots work most efficiently performing tasks that are repeated exactly the same way over and over again.
A good example of this type of task is surveys. Another benefit here is that the robot will perform the service identically for each person, without leading the respondent in any particular direction.
For human employees, repetitive routine calls can often feel less than meaningful. Thanks to the robot, their work contribution can be allocated to more sensible tasks.
Tasks that require creativity or the ability to think on your feet are still best left to a human.
After all, a call robot only understands what it has been previously programmed to understand. The robot must have clearly identifiable options or it will not understand the customer’s responses.
It is also possible to prepare in advance for unexpected situations occurring during a robocall. If the robot faces a surprising situation that it cannot take care of, the call can be redirected to a human counterpart, for example, by asking the customer to press a number key. That being said, if situations that require assistance from a human occur on a regular basis, a robocall may not be the best way to perform that particular task.
If you need to deliver a personal message quickly to a large group of people, a call robot is an excellent tool for the job.
It may be a case of a communications crisis, a service failure or some other unexpected event that requires quick communication. A call robot can notify all of the customers of the situation almost immediately.
In situations like this, a message delivered by a call robot provides the necessary first aid, but when it comes to communication, the situation will probably also require other measures. People will be wanting to ask further questions, and the robot can provide the required instructions to that end. Human contribution will be needed for the further measures because it is simply not feasible to anticipate all questions that may arise.
A robot is an excellent aid for completing the sales process or culling different call lists.
As an example, a call robot will significantly streamline the work of sales representatives because it can call leads and perform an advance survey regarding demand and service requirements. A robot can also book appointments for sales reps. However, it is of vital importance to remember at this juncture that a robot should not be used for cold calling; customers need to give their consent to a robocall in advance.
The sales transaction itself is best left to a human.
It conveys a message of reliability and ensures that the parties to the transaction are of one mind of what has been agreed. A sale agreed solely via a call robot may result in uncertainty and lead to situations where the customer feels that they have not had enough of a say in the matter.
Based on the same principle, the benefits of a call robot become clearly evident, for instance, during a recruitment process. The applicants can be preliminarily run through by mapping factors relevant for the application via robocalls. On the basis of this, a specific group of applicants can then be invited to face-to-face interviews, saving a significant amount of time and work.
Just like in sales, cold calls are a strict no-go in recruitment situations. Everyone called for this purpose must have given their consent to a robocall in advance.
A call robot is very suitable for preliminary calls, such as booking an appointment.
When it comes to customer service, where dedicated experts handle different topics, a call robot can help to direct customers straight to the right agent. This means that the customer can talk to the right expert straightaway without having to wait in line to talk to the switchboard.
In many other sectors, it is also necessary to perform some kind of preliminary tasks over phone before delivering the actual service – such as making an appointment for the customer. A call robot is practically made for it. When making an appointment, the robot can suggest available times to the customer in chronological order, and the customer can either accept or reject the time by pressing a number key. Typically, it can be hard to get through to book an appointment due to busy lines, whereas a reservation system manned by a robot will always answer your call.
A robot is excellent at making reminders.
It will not forget anything it has been programmed to remember. A reminder about an appointment increases the probability of making the appointment. If managed by a robot, in practical terms, it does not create any extra hassle. From there, the responsibility will move to a human, who will find it easy to do their part following well-made initial preparations.
In addition to the above, a call robot is very suitable for, e.g.
- finding substitutes to cover work shifts
- payment reminders
- re-booking cancelled appointments
- customer satisfaction monitoring
- contract renewal
- countless other applications.
To begin your familiarisation with our call robot, give it a call at +358 9 4255 0382Or book a free application mapping here