Automated calls are a new experience for many customers so any organisation deciding to use them would be smart to let its customers know in advance. Take advantage of the marketing communications methods below to ensure a smooth start for your call robot and, in all likelihood, a warm reception when it calls.
1. Give your robot a name and personality
Robots – especially software robots, which is what call robots are at the end of the day – are commonly considered to be somewhat abstract creatures that are difficult to understand. By giving your robot a nice name and appearance – without forgetting a personal way of speaking – you instantly make your robot appear more human and much more approachable.
2. Make sure that your call robot’s contact information is available on your company’s website
It’s a good idea to create a dedicated landing page for your call robot on your company’s website, sort of its own home den if you will, including its description.
Another consideration worth keeping in mind is how easy it is for a search engine to find the number of your call robot so that anyone Googling it will find it at the top of the search results. You can improve this by advertising, for example, using Google Ads.
3. Encourage your customers to save the call robot’s number
If you can get your customers to save the robot’s number, they will feel more secure and comfortable answering its calls. This will enhance the customer experience and improve your chances of getting hold of your customers.
4. Teach the robot to say that it’s a robot
The terms and conditions of On-Time state that a recipient of a call should never be fooled to believe that the caller is human instead of a robot. Our customers’ robots are always able to say that they are robots right at the start of the call, along the lines of: “Hi, this is an automated call for you!”
5. Remember to provide your customers with other ways of getting in touch
One size does not always fit all, and neither should a call robot be your company’s only service channel. Multi-channel customer service is a must in the 2020s, both in terms of customer satisfaction and your brand image. A call robot is a necessary addition to your contact options but customers should be able to talk to a human if they want.
Good luck with your call robot! If you need further assistance or more tips, we are here to help!